Rodrigo Salas Joins State Small Business and Technology Development Center

Rodrigo Salas recently joined the Arkansas Small Business and Technology Development Center at the U of A (ASBTDC, UA) as a business and innovation consultant, where he will advise entrepreneurs and small business owners on innovation, growth strategy and market development.

Salas brings extensive experience in product innovation, strategic branding and consumer packaged goods. He has led product and brand development initiatives for companies such as Cargill, through his work at Cinco Strategy Group and previously held brand and strategy leadership roles at Nestlé and Dieste. As co-founder of Kualli Foods, Salas built and scaled a CPG brand from concept to retail distribution. Salas also serves as a program consultant for the PenFed Foundation and advises a Texas-based private equity firm on potential acquisition opportunities, while mentoring founders launching and growing businesses.

"We are excited to welcome Rodrigo to our team at ASBTDC. He will be a tremendous asset to the entrepreneurs and small business owners we serve," said Carrie Jackson, center director. "Working alongside innovation consultant Catherine Corley, he will help clients sharpen their innovation strategies, identify new market opportunities and build scalable growth plans, and their expertise strengthens our commitment to supporting Arkansas businesses at each stage of development."

About the ASBTDC: The Arkansas Small Business and Technology Development Center (ASBTDC) at the University of Arkansas helps small businesses in Northwest Arkansas thrive. With offices in Fayetteville and Bentonville, ASBTDC consultants provide one-on-one confidential consulting at no cost to the client and in-person and virtual trainings and workshops to help entrepreneurs gain the knowledge and skill to be successful.

The Arkansas Small Business and Technology Development Center at the University of Arkansas, Fayetteville, is funded in part through a cooperative agreement with the U.S. Small Business Administration through a partnership with the University of Arkansas at Little Rock and the Sam M. Walton College of Business, University of Arkansas, Fayetteville.

All opinions, conclusions or recommendations expressed are those of the author(s) and do not necessarily reflect the views of the SBA. All SBDC programs are provided to the public in a non-discriminatory way to all legal residents and citizens in the US. Language assistance services are available for limited English proficient individuals. Reasonable accommodation for persons with disabilities will be made if requested at least two weeks in advance.